SEO audit - Calisto Consulting
www.calistoconsulting.com - pro & pedagogic dashboardGeneral summary
Overview of the 4 SEO pillars and GEO. These gauges give you **where to focus your effort**: technical (crawl/speed), content (quality/intentions), popularity (authority), GEO (presence in IA responses).
Quick access & mini-audit
Technical
Ensures that Google **sees** the site and that the experience is fluid: security (**HTTPS**), **mobile-friendly**, **Core Web Vitals**, structuring (hreflang, canonical, **schema.org**).
- robots.txt present?-
- XML Sitemap declared?-
- HTTPS / mixed content-
- Mobile-friendly-
- Core Web Vitals OK-
- Hreflang / Canonical-
- Schema.org / JSON-LD-
Contents
Covers **keyword targeting**, **clear tags** (title/meta), **depth** of pages and **internal linking**. Good content responds to prospects' **intentions**.
- Unique titles & meta descriptions-
- Service pages ≥ 900 words-
- FAQ / Glossary-
- Internal linking-
- ALT images & compression-
- Blog / Regular guides-
Popularity
Measures the **authority** of the domain via its **backlinks** and **mentions**. Objective: obtain **relevant** and **reliable** links (publishers, partners, press).
- Domain Authority (objective)≥ 20
- Trust Flow (target)≥ 15
- New reference areas / quarter-
- Toxic links monitored-
- Publisher / press relations-
GEO - Generative Engine Optimization
Indicates **presence of site in AI responses** (ChatGPT, Gemini, Perplexity, Copilot). Aims for **"snippet-ready "** pages (definitions, FAQ, lists, clear sources).
| Model / IA engine | Type | Test question | Date | Source URL |
|---|
Prioritized action plan
Operational tracking of SEO tasks. Filter by **priority** and **status**, assign **owner** and **due date**. Import **CSV/Excel**, export **Excel**.
| Priority | Action | Pillar | Owner | Deadline | Status |
|---|
Key notes & findings
Free area for your **observations**, **decisions** and **items to escalate** at COPIL. Saved in browser (local).
Import data (JSON)
Paste a JSON (scores, tech, content, popularity, GEO, actions, robots/sitemap links).
{
"meta":{"lastUpdated":"2025-10-17T10:00:00Z","pages":42,"langs":["FR","EN","ES"]},
"scores":{"tech":72,"content":65,"popularity":38,"geo":22,"vitalsMobile":"Good (LCP 2.3s)","vitalsDesktop":"Good (LCP 1.4s)","DA":12,"TF":6},
"tech":{"robots":true,"sitemap":true,"https":true,"mobile":true,"vitals":"Partial","hreflang":"Missing on some pages","schema":"Partial"},
"content":{"meta":"OK","depth":"Moyen","faq":"Manquante","internal":"À renforcer","images":"À compresser","blog":"À lancer"},
"pop":{"refDomainsQ":"+5/trim","toxic":"Faible","pr":"À initier"},
"geo":{"score":22,"models":["ChatGPT","Perplexity"],"snippets":3,"mentions":[{"model":"ChatGPT","type":"Citation","query":"externalisation consolidation","date":"2025-10-10","url":"https://..."},{"model":"Perplexity","type":"Source","query":"outils EPM","date":"2025-10-12","url":""}]},
"actions":[{"prio":"Haute","title":"Déployer sitemap.xml & GSC","pillar":"Technique","owner":"Gildas","due":"2025-10-25","status":"À faire"}],
"links":{"robots":"https://www.calistoconsulting.com/robots.txt","sitemap":"https://www.calistoconsulting.com/sitemap.xml"}
}